Tombstone

A tombstone is the compact announcement of a completed transaction — parties, roles, deal size, and date — traditionally rendered as a formal notice.

The name comes from the boxed, engraved-looking print ads banks once ran to mark a closed deal. Today the tombstone lives mostly online, and the format has migrated to the web as a tombstone page that anchors a firm's track record. It is the quiet proof point a counterparty checks before deciding whether to take a call.

A well-built track record filters tombstones by sector, size, and role so a prospective client can self-qualify in seconds. That is exactly the discipline we cover in best PE and M&A firm websites. A tombstone is small, but on an investment bank site it does a disproportionate amount of credibility work.